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The sustainability strategy developed by FIFA and the LOC aims not only to mitigate the negative impact but also to maximise the positive effects of hosting the FIFA World Cup. Green stadiums, waste management, community support, reducing and offsetting carbon emissions, renewable energy, climate change and capacity development are just some of their initiatives.

The strategy builds on the experience gained from environmental and social development programmes at FIFA tournaments since 2005, on international standards such as ISO 26000 and the Global Reporting Initiative (GRI) and on the development policies of the government of Brazil. The 2014 FIFA World Cup Brazil™ will be the first FIFA World Cup to have a comprehensive sustainability strategy.

“The ultimate goal is to stage an event that uses resources wisely, striking a balance between economic aspects, social development and environmental protection. We have joined Rio+20 because we want to contribute and to ensure that future generations have the same opportunities to meet their needs as this generation. We also want to ensure that the 2014 FIFA World Cup will be remembered not only as a fantastic football tournament but for its lasting social and environmental legacy. This requires participation from all parties involved, from the football fan to the stadium constructors. All are essential players in this sustainability line-up,” explained Federico Addiechi, FIFA’s Head of Corporate Social Responsibility. “And as the host of the 2014 FIFA World Cup and a global leader in sustainable development, Brazil and its government have been very important for FIFA and the LOC in shaping this sustainability strategy.”

“Football is arguably the Brazilians’ greatest passion, and football and the FIFA World Cup can certainly be strong catalysts for changing attitudes in favour of living more sustainable lives and adapting our daily routines. If we start with small acts in our own homes, this could plant the seeds of a new reality. From large-scale sustainable stadium projects to the dreams of poor children who want to see their football heroes perform on the pitch, this FIFA World Cup is already making a difference in Brazil. And it is up to all of us to make sure that we expand its legacy,” said Bebeto, a member of the LOC’s board of administration.

A few examples of selected activities:

Green buildings: Many stadiums in Brazil are planning to achieve LEED certification for green buildings and many are installing solar panels on their roofs to generate renewable energy. In addition, FIFA and the LOC will organise certified training courses on sustainable management for stadium managers.

Waste management: The objective of a new waste law in Brazil is to better control the handling and the destination of waste. FIFA and the LOC will ensure that waste management in stadiums and other venues will be dealt with according to the new regulations and will promote recycling in collaboration with local cooperatives.

Climate Change: Global warming is one of the most pressing issues of our time. One of the main factors in the change in temperature is the Carbon Dioxide (CO2) that is released into the atmosphere through human activities. FIFA and the LOC will
estimate the carbon footprint of the tournament and develop measures to avoid,
reduce and offset its emissions.

Renewable Energy: FIFA and the FIFA World Cup Sponsor Yingli Energy will install solar energy systems that will provide Brazilian communities with renewable energy long after the tournament has ended.

Reporting: FIFA and the LOC will jointly produce a comprehensive sustainability report according to the Sustainability Reporting Guidelines & Event Organisers Sector Supplement developed by the Global Reporting Initiative (GRI).